In my humble opinion, production can make or break a song.
So, when I first heard NoMBe’s “California Girls,” I knew this was an artist who knew exactly how to craft music that would not only get stuck in your head, but would also impress with its soulful undercurrents.
He topped it all off with a music video that's un-apologetically real in its emotional theme.
Currently based in Los Angeles, Noah McBeth manages to blend old-school hip hop, indie/pop, and even some EDM into a hypnotizing product that’s at once mellow and hard-hitting.
I was immediately curious about the inspiration behind his sound, as well as how he defines this unique genre he’s created.
“I couldn't define it, really, in a way that's what makes it appealing I suppose. Electro Soul? Bluesy IDM? Indie/Chillwave-Pop-Soul with some hip hop and guitar?” he said. “Still figuring it out, but I like not having to settle for genres. I'm inspired by moods and people in my life more than anything, colors, weird sounds I hear during the day...I think we all can't help but be inspired by everything constantly.”
In addition to producing his own projects, he’s also constantly lending his talent to other artists, including Beauville and Kan Wakan. NoMBe produced Beauville’s “Letting In,” which boasts a soulful guitar and hip-hop mix that’s just beautiful to listen to.
As for production’s appeal to NoMBe, he loves every facet of the process, which shows in his work.
“I really enjoy building things, adding one layer after the other until it becomes a bigger picture. Honestly everything about producing appeals to me, from playing to mixing, dragging to dropping,” he explained.
What does this rising artist and producer believe makes his sound unique?
“I think it's unique in the sense that it takes bits from virtually all over,” he said. “I function as a big funnel or filter and what comes out is familiarly nostalgic, but also contemporary in a way.”
Listen to my personal favorite so far, the “California Girls” remix, down below.