Olly Murs recently released his fourth studio album, Never Been Better. Following the release of the Travie McCoy-assisted “Wrapped Up” as the lead single, the singer lifted the Demi Lovato-featuring “Up” as his next single and it now has a music video to go by.
The visuals for the sonically cheerful, yet lyrically heartbreaking tune, find the two artists in the same space as lovers, kept apart only by a wall. Both Olly Murs and Demi Lovato look great as they let the emotions pour all around the room, while they even get into smashing all kinds of things around. After creating a mess all over the place, the former gets to hit the wall with a guitar and the two of them once again get to see each other, giving hope that things between them might get better.
The collaboration of the two is not only the second offering to be served from Olly Murs’ brand-new record, Never Been Better; it is also included in the deluxe edition repackage of Demi Lovato’s most recent effort, DEMI. It will most likely turn out to be a hit for the two of them once it’s released on January 5, even though their performance on The X Factor has already taken place and the timing was definitely not the best possible.
In any case, take a look at the music video for “Up” below.