Rain Varela
Staff Writer
With the World Cup just around the corner, Rapper Pitbull has dropped his musical contribution to what may be described as the world’s biggest athletic event next to the Olympics. Titled, We Are The World (Ole Ola), the song features the sizzling Jennifer Lopez and Brazilian pop star Claudia Leite. The accompanying video is colourful and features scenes of host-country Brazil as well as clips from previous World Cups. Pitbull himself is seen accompanied by Samba dancers, and drum beaters while a crowd carrying flags from various nations, dances behind them. ‘
Despite the homage to Brazil. Brazilians themselves were far from impressed with the music and the video, they have taken their ire to twitter describing it as having a ‘generic sound’. DJ and former program director of MTV Brazil Leka Peres had this to say, “This World Cup theme song is a big pile of cliches,” she tweeted, echoing the sentiment of her countrymen who described the video as perpetuating stereotypes. She also would later explain “You know that idea of an American that thinks the capital of Brazil is Argentina? That’s what this is,” she said, then added “They grab two ‘Latinos’ from the world of global pop to make a song that has nothing to do with Brazil.” “And then the video reproduces the same old idea that our parties always have half-naked, sexualized and curvy women, men fighting capoeira, and a samba troupe together with Olodum,”
Outside of Brazil, reactions to the song have been mixed. The video in Youtube has garnered 126,000 likes, but on the flipside it gathered 38,000 dislikes. Popular American blogger Perez Hilton has describe it as “sizzling”. Meanwhile, avid football fan and BBC Radio 1 and TV Host Chris Stark tweeted out his displeasure “To prove its definitely not a grower, I’ve been put in a studio for an hour listening to the new Pitbull world cup song on loop. I’ve been listening to [it] for 30 mins now. 30 mins to go. It really is awful.”
What is your reaction to the song and the video? Love it, hate it?
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