Ah, Prince William. One half of the world’s most looked-up-to couples, son to the affable Princess Diana, father to the adorable Prince George, and a former member of the Royal Air Force. Hard to imagine him teaming up with a soccer playing hunk, isn’t it?
Well, he has and it’s all for the good of Mother Nature.
Yesterday, he announced that he left the Royal Air Force so he could focus on his princely duties. Today, we’ve learned that, in addition to this announcement, Prince William and David Beckham have joined forces for two WildAid public service announcements.
The messages have been aimed at China and Vietnam who both have a long history of poaching wild elephants and rhinos for their valuable ivory tusks and horns. The ivory trade is responsible in the declining numbers of, not only Asian elephants, but African elephants, too. Measures to stop the practice of poaching started in the early 70s and 80s, and are still on-going. WildAid hopes to raise awareness on the Asian ivory trade, and hopes these messages will aide their demand reduction campaign.
In his special, Prince William’s Passion: New Father, New Hope, which airs on CNN this Sunday, Prince William speaks about the problems in the world that his new son will have to face; and he speaks about needing to “stand up for what’s vulnerable and what needs protecting.”
And he’s done just that.
Last night, after he and Beckham recorded the PSAs, he and his wife, the beautiful Kate Middleton, made their first appearance together as parents at the Tusk Conservation Awards. There, William made a speech and accepted the Top Conservationist Award for his conservation efforts in Africa.
The WildAid PSAs will be released some time later this year, so we’ll have to wait to see the Beckham and William duo in action. In the meantime, you can watch William’s speech at the Conservation Awards here.