Rihanna has revealed that the next song released off of her 2012 album, Unapologetic, will be the track, “What Now?”
Rihanna has described the music video for the song (which will be released in its entirety Friday, November 15) as “demented” and “eerie.”
In a behind-the-scenes clip, Rihanna stated that, "It's going to be eerie - kind of creepy. ‘What Now’ is one of those songs that you could get really boring with the video. It could almost be expected. Everybody is probably expecting a narrative type of video - a love story of some sort. Something really soft and pretty."
Rihanna also said that the song, “is pretty and kind of soft, but it's really a little demented."
“What Now” will be the fifth single released from Unapologetic, following “Right Now,” “Pour It Up,” “Diamonds,” and, my favorite Rihanna song to date; “Stay.”
You can check out the behind-the-scenes video of Rihanna discussing “What Now” below.
You can also listen to the song in its entirety in the below lyric video.