Ronda Rousey is very much in touch with her humanity. You probably know of Rousey through her dominant stretch as the best woman UFC fighter until Holly Holm defeated her last November. Since then, she has taken a break from the spotlight. In an exclusive interview ESPN's Ramona Shelburne in December, Rousey admitted to the depression and self-disdain that followed her around after Holm beat her. On The Ellen Degeneres Show in February, she said that after the loss in her medical room she "was literally sitting there and thinking about killing myself." It was a jarring admission, but the point is: she didn't hide.
And that brings us to Reebok's #PerfectNever campaign. The campaign is aimed at Rousey announced her partnership with the campaign on July 12 via her Twitter account:
The campaign's tagline is "Being perfect is not as powerful as being human." Rousey has never hidden behind a facade, and has long been raw and outspoken about her past battles with eating disorders and body image.
In a story posted by Blair Hammond to Reebok's website titled "The One Thing Ronda Rousey Doesn't Want To Be Is Perfect," Rousey is quoted as saying, "People come up to me sometimes and say, ‘You’re Ronda Rousey!’ and they say it in a way that I want to ask, ‘What does that even mean?,’” she explains. “I don’t even understand what everyone expects from me or what their idea of perfect would be.”
An essay by Rousey for Refinery29 was published on Tuesday. In which she specifically talks about perfection portrayed through social media, and her disdain for its illusion.
An excerpt: "I scroll through my phone like everyone else. I see the world filtered and duckfaced like every other woman does. And sometimes I’m almost convinced that’s real. But it’s not. The curated lives we see every day are fake. The perfect angles, the perfect outfits, the perfect lighting. That’s not reality. What is real are imperfections. What builds character and toughness is struggle."
Reebok's #PerfectNever campaign is directed at and made for women. The chance to win an all-inclusive 3-day and 2-night trip to New York City and "your very own glam to grit experience" is also offered inside the #PerfectNever campaign.