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SingStar's Free-To-Play Success!

PopWrapped | PopWrapped Author


07/10/2013 12:09 am
SingStar's Free-To-Play Success!

Zoe Ambrozewska
Staff Writer

Since switching to a free-to-play service in October last year, SingStar has added approximately 1.5 million new users, Sony London studio director Dave Ranyard has revealed!

This is particularly impressive when you consider the game’s first five years as a paid package in which SingStar attracted 2 million online users.

"It’s nearly doubled our online userbase” Ranyard saidm adding “We have a 6% conversion rate, which I think is high, compared to what you want to get on other free-to-play [games]"



This information, announced today (9 July) at the Develop Conference in Brighton, mark a change in modern culture. It also shows a change to SingStar as a franchise, specifically the development from discs to a “full digital service”.

Ranyard also detailed further changes SingStar has undergone, including support for a wider range of USB microphones, alongside a reduction in the number of steps before playing a song, from seven or eight to just two or three.

A promotional calendar is now being implemented in the service, and the marketing team will be making use of popular tours and festivals (for example, the Eurovision Song Contest), as well as seasonal events such as Christmas.


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