The unveiling of Instagram’s new video sharing tool has proven problematic for the bosses at Twitter’s Vine service, as analysis shows usage has fallen dramatically since the rival launch.
The number of links to Vine clips on social networks dropped by around half a million the day after video was added to Instagram’s photo app on 20 June. Figures from data analysts Topsy, whose statistics includes retweets but not spam, claim an additional 300,000 Instagram links were shared on that same date. Further information from Topsy also shows that a week later 50% more Instagram than Vine links were being shared on the ‘net.
Although both applications are available on iOS and Android, Vine only allows six-seconds of video to be available compared to Instagram users’ fifteen seconds. As well as this new video option, Instagram has been around a few years longer (since 2010) than Vine (new this year), and so may arguably have a larger established following.
What are your thoughts, why do you prefer Instagram to Vine, or vice versa? Let us know!