Imagine running late in the morning, jumping over fire hydrants and tripping into a cab to get to the office on time. You hobble to your desk in your super high heels, flop down in your chair and realize, "Crap, I didn't get a coffee. How will I make it to lunch?"
that starting next year they will be offering a delivery option
via their mobile app in select cities around the USA, starting in their hometown of Portland, Oregon. There will also be a preordering option, so the long wait in line can be avoided. All you'd have to do is show up and pick it up!
It looks like Starbucks is trying to revamp a few things. Their gross sales have been rising globally, but fast food chains have been stepping up their game coffee-wise.
There have been times when I'm at work desperately needing a caffeine jolt, but haven't had the time to wait in line for ten minutes to grab one.
This new concept seems great in theory, but there will be some downfalls. It's already over $5 here in Canada to get a grande skinny vanilla latte. I'll bet there will be a delivery charge on top of that to get it dropped off at your desk, as there should be.
How much will that be and how much is your time worth to pay for it? $7 for a latte? No thanks. If a large group was ordering, then yes, it would be worth it.
The preordering concept sounds great, but I hope they have a separate cashier line at the store just for those customers.
What do you guys think about Starbucks offering delivery?
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