SyFy is gearing up for a big change, as they are not only approaching their 25th anniversary, but also a rebranding effort in hopes of taking advantage of the rise in popularity of science fiction and fantasy. This rebranding comes with a new look and logo, which you can see above.
In addition to the image overhaul, the rebranding is also ushering in new programs. Two key series being picked up are Krypton, which is a Superman prequel, and HAPPY!, which follows a hitman who discovers a blue winged horse. In addition to these two series, there will be an increased effort to adapt science fiction and fantasy classics, including Brave New World, Stranger In A Strange Land, and Hyperion. They will also be airing the new series based on The Purge.
Along with the new programming comes a pledge for increased diversity on the channel.
“One thing we’re very proud of is the tradition Syfy has had in embracing diverse ensemble casts,” said Executive Vice President of Marketing and Digital, Alexandra Shapiro. “We haven’t been faking that. That is something that has been pure and core to our tradition. But now I think what we want to do is bring in a modern spin so even when you see those classics [being adapted into] shows on there, we’re going to reintroduce them to a new generation in a modern way.”
The overall plan marks a return to the roots of the channel, with a desire to appeal to science fiction fans, rather than trying to win over broader audiences.
“For us it’s about getting back to the roots. Embracing this fanbase and embracing all things genre. It’s a very different rhythm than we’ve had in the past,” said NBC Universal Cable Entertainment’s President of Entertainment, Chris McCumber. “We used to spend the bulk of our time talking about our own programming. [Now] we want to talk about the entire genre.”
The new look will hit your TV and computer screens on June 19th!