of ABC News
In the past few years we’ve seen fast food giant Taco Bell partner with a number of other food brands, including Cinnabon breakfasts and coffee, Snapple freezes, and most famously the Doritos Locos Taco, all with spectacular results. So what’s the latest food to join the Taco Bell lineup?
Cap’n freaking Crunch.
That's right! In the Bakersfield, CA market, Taco Bell is rolling out what they call “Cap’n Crunch Delights”
. These are similar to doughnut holes, but are meant to be reminiscent of a bowl of Cap’n Crunch cereal with milk. The pastry itself is a deep fried ball of sweet dough based on one of the Cap’n’s famous crunchberries, down to the neon pink color. The pastry is then filled with a sweet cream (the “milk”) and rolled in crushed Cap’n Crunch cereal.
Nostalgia is the goal, according to Amanda Clark, Taco Bell’s senior director of marketing. “It’s a nostalgic throwback brand from when you were a kid. We feel like it will appeal to what we call ‘kid-ults,’ or the kid-adults out there.”
Cap’n Crunch Delights will roll out nationwide if they perform well in the California test market, so here’s to desperately hoping that this caloric catastrophe performs well. And readers, if any of you live around Bakersfield, please go get these immediately and let us all know what we’re missing.
Keep Up With PopWrapped On The Web!