of Culture Map
Staff Media Lead
Though Beyonce is pummeling through sales records on iTunes, with digital sales that are well over 800,000, there’s still one group who isn’t applauding the superstar’s success.
Target has released a statement saying they will not carry Beyonce’s new album when physical copies become available. Despite having promoted and carrying her previous albums, the retail chain fears the digital sales will too greatly effect sales of the more traditional album purchases.
"At Target we focus on offering our guests a wide assortment of physical CDs, and when a new album is available digitally before it is available physically, it impacts demand and sales projections," said Target spokeswoman Erica Julkowski in a report from Rolling Stone
"While there are many aspects that contribute to our approach and we have appreciated partnering with Beyoncé in the past, we are primarily focused on offering CDs that will be available in a physical format at the same time as all other formats."
Some fans of Beyonce took to Twitter after Target’s announcement saying things like,
“Target isn’t gonna sell Beyonce’s new album? lol do they not want free money or???” Elizabeth, @californialuv84.
reports that Target is the fourth-largest music retailer in the nation just behind iTunes, Walmart and Amazon. Will the retail giant regret the move to diss Beyonce’s new album, or is a change of heart imminent?