3D programming has been put on hold indefinitely, reports the BBC.
BBC’s head of 3D, Kim Shillinglaw, blames a “lack of public appetite” for the implementation of the forward technology.
Shillinglaw even stated that the audience found it “quite hassly” and not really worth the effort.
The technology underwent a two year trial beginning in 2011, giving BBC the opportunity to air their Olympics coverage in 3D – as well as Strictly Come Dancing and other shows.
In the end, however, less than half of the previously estimated 1.5 million UK television viewers with 3D-capable hardware actually used the technology for the 2012 London games.
“Even more disappointing” were the ratings for the Queen’s Speech that was covered in 3D, as well as the children’s show, Mr Stink, with a mere 5% viewership over the Christmas season.
“I have never seen a very big appetite for 3D television in the UK,” Shillinglaw informed the Radio Times.
“I think when people watch TV they concentrate in a different way. When people go to the cinema they go and are used to doing one thing - I think that’s one of the reasons that take up of 3D TV has been disappointing.”
Whovians may be excited to learn that November’s Doctor Who 50th Anniversary Special will be one of the final shows to be broadcast in 3D as the trials ends.
What do you think about the decision to discontinue 3D television for the time being?