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The Butler Beats Out One Direction: This Is Us For Labor Day Box Office

PopWrapped | PopWrapped Author


09/03/2013 1:35 pm
The Butler Beats Out One Direction: This Is Us For Labor Day Box Office

Rosie Clarke

Staff Writer

1.  Lee Daniels’ The Butler – $20 million

2.  One Direction: This Is Us – $18 million

3.  We’re the Millers – $15.9 million

4.  Planes – $10.7 million

5.  Instructions Not Included – $10 million

Don’t be sad Directioners… One Direction: This Is Us still managed to score the number one spot over the three day weekend. However, Lee Daniels’ The Butler soared over the extended four day frame.

With big names like Oprah Winfrey and Forest Whitaker attached, there was never much doubt that Weinstein’s latest drama would be a success but nobody expected such high yields. Especially when it came out the film would be in competition with the biggest boy band in the world.

During the Friday to Monday period, The Butler grossed a massive $20 million, which was a 21 percent increase compared to the previous weekend. These numbers are incredible! With a $30 million budget, the film has currently made $79.3 million and is on track to gross over $100 million nationwide. However, with Riddick smashing its way onto screens next week, it’s unlikely that The Butler will scrape a fourth weekend at the top.

One Direction: This Is Us managed to gross $18 million this weekend which was something of a let down for Sony. Earning $8.9 million on Friday, they were anticipating This Is Us to gross a $24-25 million total over the full four day weekend.

$18 million is still an incredible haul, and when you consider that Morgan Spurlock shot the 3-D documentary for a meager $10 million, you can imagine how big the profits will be. Particularly when they release and re-release it on DVD and Blu-ray later in the game.

In other Box Office news,We’re the Millers andPlanes scored third and fourth place, yielding $15.9 million and $10.7 million respectively. In a rather predictable fashion, The Millers has earned a total of $112.9 million and Planes has taken $73.8 million in total over the last four weekends combined.

Coming in fifth is the movie that nobody expected to see; the hit flick Instructions Not Included, which raked in $10 million from just 347 theaters over Labor Day weekend. The Spanish-language film stars Eugenio Derbez, and tallied up a red-hot $28,616 per theater average. Unsurprisingly, distributors Lionsgate and Pantelion are now in talks to expand the film’s reach substantially by next weekend.

Ethan Hawke and Selena Gomez mustn’t be too chuffed with their critically despised thriller, Getawayas itflopped tragically on its opening weekend. After these crucial first four days, the Dark Castle Entertainment production, which was made for $18 million, has only managed to gross a pitiful $5.5 million. Warner Bros. won’t be happy.

What movie did you see this weekend and were you happy with your choice?


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