Fox's brand-new, science fiction extravaganza, The Maze Runner, is off to a moderate start in theaters. The numbers coming in after its premiere show it's not up for a great debut, even though there has been quite enough hype built around it.
Let's make clear that the numbers are not bad; they are just not as good as expected. Specifically, the movie is aiming for $30 million throughout the weekend, with $1.1 million made from screenings on 2,200 screens, late night on Thursday (Sept. 18).
On the one hand, when compared to Divergent's $4.9 million from Thursday late night screenings and its $54 million debut, it could have done much better. Not to mention the $152 million debut of the first Hunger Games installment. On the other hand, Ender's Game went for a similar debut and was three times more expensive than this one.
The Maze Runner serves as Wess Ball's directional debut and stars Teen Wolf's Dylan O'Brien. It's actually an adaptation of the first book of James Dashner's trilogy. Given that, we might have yet to see the last of the story, as more films could possibly follow.
Screenings of the film are set to take place in 3,598 theaters nationwide, with 351 IMAX theaters and 360 Premium Large Format screens included.
It's true that the young-adult franchise was launched in September, something unusual for movies of the type. However, it was fairly promoted and had the potential to become a massive hit. Even though the numbers were lower than the expected ones, it will still end up with the titles of the weekend's biggest seller and September's biggest debut.
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