Well, frankly, as I said in the presentation, it’s about bringing new characters to the screen. Black Widow couldn’t be more important as an Avenger, herself. And like Hulk, the Avengers films will be the films where they play a primary role. Her part in Avengers: Age of Ultron is very, very big. And further develops and further enhances her character. The plans that we have for her throughout the rest of the Avengers saga is very, very big, and linchpin, in fact, to those films. So instead of taking her out [of] there, or instead of doing a prequel, which we haven’t done yet, [we're] continuing the forward momentum of the continuity of the cinematic universe of which Widow is a key, key part.Yet, many feel that the Avengers films simply cannot do justice to the importance that Johansson’s character holds in the Marvel universe. Therefore, several thousand individuals of the Marvel community on Tumblr have decided to rally together to push for a Black Widow film once and for all, calling on every individual from the community, as well as Mark Ruffalo (who plays Bruce Banner aka The Hulk in the franchise) himself to help out the cause and gain the attention of Marvel Entertainment on Twitter, using the hashtag #BlackWidowMovie, on the 2nd of November. This campaign is headed by the Tumblr blog thebeckyford with the support of another popular Tumblr blog, dedicated to the need for a Black Widow film, its URL titled: WhereIsMyBlackWidowMovie, while stating that even though “it’s a small gesture to be sure, but who knows. Encouragement doesn’t hurt.” This does bring into question, though: with such a wide fanbase for Johansson’s character, why does Marvel not seem to want to create such a movie? It should be considered, though, that Marvel might indeed have valid excuses- fear that the film might not be able to satisfy fans’ expectations, the script and plot of such a movie just not measuring up to every blockbuster of a movie Marvel seems to releasing nowadays. Or simply that outside the Tumblr community, yes, fans may admire this particular strong, female character, but just don’t find the need for an entire solo film for her. This particular campaign, however, begs the question: is social media really enough to turn Marvel Entertainment’s head towards something which they themselves do not seem to want to create in the first place?
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