of Property of PopWrapped/Aniesia Williams
"She's got her own thing...that's why I love her...."
That's the hit song, "Miss Independent", from Grammy award winner Ne-Yo. In regular Ne-Yo fashion, it didn't take long before invited guests of Hello Beautiful began to sway back and forth at the L.A Live Conga Room during a live taping of TV One's Interludes
. The set list included "Closer", "So Sick", and hit single from his latest album, Non-Fiction
She Knows". Celebrities such as A.J. Johnson, Kenny Lattimore, and Sheryl Lee Ralph, came out in support.
This intimate session in LA marks the launch of HB Studios. It's the beginning of a major expansion of iOne’s Women channel, which includes HelloBeautiful (hellobeautiful.com
), the premier online destination for women of color. The new digital video studio will be based in Los Angeles, with a new production space dedicated to creating compelling original series for African American females. This new space will complement the content creation already taking place in New York, with HB Studios set to produce more than 10 original series in 2015.
"HB Studios will fill a void by creating content that focuses on a fresh look at today’s multidimensional woman,” said Leigh Davenport, Editorial Director of iOne’s Women channel, and Senior Director of HB Studios. “We are seeing more images of Black women but they seem to be so focused in creating one specific narrative. Black women deserve content that speaks to them in all of the areas that are important to them.”
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You can catch Ne-Yo's performance on TV One, March 28, 2015 10PMEST/9PMCT.
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