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PopWrapped | Music

Twitter Music Is Shutting Down For Good On April 18th

PopWrapped | PopWrapped Author

PopWrapped

Updated 03/23/2014 7:19pm
Twitter Music Is Shutting Down For Good On April 18th
Media Courtesy of gizmag.com

Roxanne Powell

Senior Content Editor

@roxipowell

The blue bird will sing its last notes when Twitter removes its music app from the iTunes store on April 18, 2014. Even though we first heard this news back in October 2013, the news still strikes a sour note. Twitter assured users that, if they had the app already installed, it would work through April 18th.
Courtesy of @TwitterMusic/ Twitter Courtesy of @TwitterMusic/ Twitter
Twitter admits the app was primarily to get recognition for artists' music in the social media space. The #NowPlaying feature on the app allowed users to see songs that had been tweeted by artists, either as personal endorsement or a recommendation for a fellow musician. Based on what the user chose to listen to, the app would give suggestions to grow taste and style. Users also had the option to follow and listen to their favorite artist's favorite artist! Say you really liked Demi Lovato, you could see who she liked from her profile, and listen to their music. The #TwitterMusic app even allowed users to access their Spotify accounts, and stream full tracks through their Twitter profiles. The app breached the top 10 for free app downloads, coming to rest at No. 6 for a short while. As August rolled around, it had fallen to No. 1672, surpassed even by App Annie, which held its own at No. 267. But the app developers abandoned ship when Kevin, Thau, who had steered the app into existence, left Twitter to join the Jelly startup, a new and previously unheard of business from Biz Stone. Thau joined the startup a mere month after #TwitterMusic debuted. It might be this that caused the app such problems. According to reports from last year, "the app was developed in isolation and was never fully integrated into Twitter." But this doesn't mean Twitter will leave us without a few notes to remember them by! The popular social media site confirmed that it would be making a musical comeback, with some new content already underway!
Courtesy of @TwitterMusic/ Twitter Courtesy of @TwitterMusic/ Twitter
Twitter even has some new partnerships to help bring more music to its users! Former vice president of product and marketing at Topspin Media, Bob Moczydlowsky, and 300 Entertainment will help Twitter developers figure out what exactly makes people want to interact with music. So what do you think? Are you sad #TwitterMusic is going away? Do you have your own suggestions for new Twitter music apps? Let us know!

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