Some of you eagle-eyed viewers out there might have noticed an inappropriately timed TV promo that aired this weekend.
ABC’s Sunday night episode of Once Upon a Time
became the home of an extremely ill-timed promo for its new spinoff series, Once Upon a Time in Wonderland
During a scene where Snow White passionately tells Prince Charming, “you’re searching for something powerful enough to vanquish the queen,” a little cartoon rabbit jumps out from between her legs and proceeds to draw a magical rabbit hole around her crotch.
Photo courtesy of Daily Mail
Clearly a hilarious oversight on the part of ABC, the misplaced promo has indeed got people talking about their new show! Creator, Adam Horowitz spoke to Entertainment Weekly
about the incident recently, where he seemed amused by the whole thing.
“We're grateful ABC is spending so much time promoting both shows, but it was an interesting cross-promotion.”
Ginnifer Goodwin, the lady who plays Snow White on the hit show also tweeted about “promo-gate” after the fact. “Dear @EW, it's just a @OnceABC + @WonderlandOUAT crotchover! And I'm not viral.”
How well the spinoff promotion is going we’re not sure, but one thing’s for certain - we’ll definitely be tuning in for the next episode to see where else the white rabbit might pop up!
Once Upon a Time in Wonderland
will premiere Thursday, October 10 on ABC.