Deanne Cooper
Staff Writer
Shawn ‘Jay-Z’ Carter is indeed proving that he can make a Yankee cap more famous than a Yankee can. The founder of Roc Nation has launched Roc Nation Sports, a full service sports management company, and has signed Yankees second baseman, Robinson Cano, as its first client.
Cano, who until now has been represented by notorious sports agent Scott Boras, seems more than happy with his decision. “At this point in my career, I am ready to take a more active role in my endeavors both on and off the field,” said Cano. “I am confident that the pairing of Roc Nation Sports and CAA Sports will be essential in helping me accomplish my short- and long-term goals. I am making this important decision now so I can keep my focus on helping the Yankees succeed in 2013, while minimizing any distractions for me and my teammates.”
Carter had this to say about the launch of Roc Nation Sports, “Because of my love of sports, it was a natural progression to form a company where we can help top athletes in various sports the same way we have been helping artists in the music industry for years.”
Roc Nation Sports is lead by Carter and by President Juan Perez. They have partnered with CAA Sports, a division of Creative Artists Agency (CAA), to co-represent Cano. Michael Levine , co-head of CAA Sports declares, “Jay Z and his team at Roc Nation have successfully orchestrated powerful brand and business-building opportunities for their clients.” “We look forward to combining our wide-reaching resources on behalf of top athlete clients like Robinson Cano to help them accomplish their goals on and off the field.”
CAA Sports already represents some of the biggest names in sports, including Cano’s teammate and Yankee captain, Derek Jeter. With Roc Nation Sports partnering with such a formidable agency, it seems that only success can await on the horizon.
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