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Google Investing $500 Million for Moto X Marketing Plan

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Jeremy Chai

Staff Writer

It looks like Google is really intent on backing up the new Moto X smartphone!

Digital Spy reports that a marketing budget of around $500 million will see the release of the Android device. That’s quite a bit of an investment, seeing how both Apple and Samsung spent significantly less on their own advertisements. That’s $333 million and $401 million, respectively.

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The first Android device to be released since Google’s acquisition of Motorola, the Moto X will be supported by AT&T, Verizon Wireless, Sprint and T-Mobile, and is to be released sometime this summer. Moto fans can look forward to some pretty powerful hardware, as the device includes a 10-megapixel camera, 720p display, 2GB of memory and 16 GB of storage. It will also sport handsets that will be able to sense what the user wants to do next.

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Technology is just so fun, isn’t it?

 

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