Lead Events Editor
These days it takes a lot to make viewers watch an entire ad. Guinness’ latest commercial, however, will have you glued to the screen.
Part of their “Made of More” campaign, Guinness has constructed a heartwarming commercial that rightfully and wisely waits until the last moment to mention the product. Instead it focuses on the group of young men playing a vigorous game of wheelchair basketball. The Cinema Orchestra’s “To Build a Home” plays poignantly and perfectly in the background. Then the ad’s twist sent a surge of emotion through me.
For a commercial about beer, it is particularly powerful.
See the ad below:
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