Staff Writer
Following their net loss of $645 million at the close of 2013, Twitter has announced their intention to redesign the layout of their users’ profiles.
The decision appears to be at least partially fueled by their investors’ hesitations about the microblogging website, as timeline views are down by nearly 7% while user growth continues to decline.
Twitter also fears that interest is waning in their established user-base, as reported by Nate Elliott, analyst for Forrester Research: “If you don’t have an engaged user base, you don’t have a business. They have got to do better on users, that is the entire story,”
Despite revenues reaching 110% in 2013 (equaling out to $665 million), Twitter’s shares fell by 12% on Wednesday, February 12th, in a bout of after-hours trading.
The new profile layout will be more heavily-focused on posting photography, allowing for 100% width photo headers and further customization. Other new features include tweets being listed in descending order, a Photo/Videos count along with the standard tweet count, and, as is standard with many social networking websites, profile images and information has been moved to the left side of the page, along with the ‘who to follow’ and ‘trends’ features.
Twitter had been quietly testing its new layout for several weeks, and hopes that the alterations might spawn a new generation of users – ones that will maintain activity, if all goes as planned.
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