Ben Patton
Senior Manager
@CincyBen
HM has teamed up with EVER Manifesto for 2014’s Conscious Exclusive collection, and you can get involved in a very cool way!
“It’s great to engage with a brand like H&M that’s already aiming to lead the industry in making sustainable fashion mainstream, especially with such an elaborate and innovative collection. To be able to support their Conscious teams and to implement and inspire positive change is a really exciting experience,” say founders Elizabeth von Guttmann and Alexia Niedzielski.
According to HM’s website, “With the aim of raising awareness of the impact our choices as consumers have on the Earth’s environment and inhabitants, Ever Conscious, the latest issue of Ever Manifesto, profiles the opinions and actions of over twenty environmental activists and cultural tastemakers from the worlds of design, science, food and fashion.” Read the latest issue EVER Conscious on evermanifesto.com.
HM explains the #everconscious campaign is way to spread the message and “[allow] people across the globe to contribute to the “butterfly effect” of consciousness. Just tag a photo of yourself on Instagram with #everconscioushm. It will transform into a butterfly that you can customize and share, inspiring more people toward conscious thinking.”
Here are a couple versions of my #everconscious butterfly, inspired from one of my original photographs:
Courtesy of HM.com
Courtesy of HM.com
So, head over to Instagram to upload your images and then check the site to customize your butterfly!
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