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Hershey’s Gold: Chocolate Company Offers First New Bar Variety In 22 Years

The first new candy bar in over 20 years to carry the Hershey’s name will hit store shelves on December 1st.

The first new candy bar in over 20 years to carry the Hershey’s name will hit store shelves next month. The Hershey, Pennsylvania-based chocolatier says Hershey’s Gold will hit stores on December 1st.

Hershey's Gold Premiers Next Month

Hershey’s described it as a “caramelized cream bar embedded with salty peanut and pretzel bits.” Hershey’s says the new candy is a direct response to trends that it says show “the rising popularity of crunchy multi-textured candy.” The original Hershey’s chocolate bar was released in 1900 and was followed-up by a special dark chocolate variety, nearly four-decades later, in 1939.

Hershey’s Gold will be only the fourth bar for the brand and the first new one since Hershey’s Cookies ‘n Creme was introduced, 22-years ago, in 1995.

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  • Zachary Jaydon

    Founder/CEO of PopWrapped Entertainment Group. Musician, Entertainment Manager, Vinyl Head, Video Game Addict. My opinions should be yours.

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