East coast alternative pop group, Honestly, has just released their epic new music video for their latest single, “Hell”. & Honestly, we are obsessed.

“Hell” is a melodramatic emo breakup song– written as a pop song, but influenced by indie rock and emo music. The song depict the darkest days of a dying relationship, capturing the imagery of feeling devastatingly hopeless without your lover’s knowledge. “Crying into their shoulder blades” while your partner is sleeping perfectly captures the concept of what it feels like to be alone as you watch your relationship crumble.

The lyrics, as well as the album, follows a true love/loss story experienced by member Dalton Winters. “Hell” takes the pop structure and melodies of Honestly’s usual catalogue, with the unmistakable harsh guitars and high energy of indie rock and the melodrama and detailed lyricism of classic emo.

“Hell is kind of a funny one, from a songwriting perspective. We set out trying to write an upbeat indie rock song, as we were listening to a ton of The Band CAMINO this week (our hyper focus on our favorite bands works in tandem), but wound up writing something that with just a little more distortion (and a breakdown) would have perfectly fit our prior band (post-hardcore).” – Honestly explains.

“…The song definitely highlights where we came from musically, and even has a big gang-vocally outro. Lyrically, the album shifts here. Beside Myself is where the story starts going downhill, and takes a turn from “we’re in love and the future is bright” to “everything is falling apart, i’m losing my best friend, and my heart is in pieces”. Hell was written about the end of the relationship. This one’s definitely the album’s “breakup song” and exudes heartbreak.” – Honestly continues.

You can follow along Honestly’s journey on Instagram, Twitter, Facebook, as well as their official website. “Hell” is available worldwide on all major music platforms, now.