While most people tend to collaborate with a fellow human being, singer-songwriter, director, & social media influencer John Duff is releasing a new single with the help of his dog, DJ Baby Duff; a double-Sagittarius short-haired Brussels Griffon. She weighs six pounds and stands at about four apples tall.
One day, Baby stepped on John’s phone and changed the music – and that’s when John realized something – she had a gift and she should become a DJ. Duff explains: “I asked her if she wanted to do a song, and she didn’t say anything so, I decided for her. She mainly likes treats. I’m not even sure she’s enjoying this whole process, but that doesn’t matter! I’m a mom and I’m having a lot of fun. The more fame we get, the more treats she gets!”
The song “100% Baby” was written long before Baby made her move to LA. It was originally a mid-tempo bubble-gum track, inspired by the word “baby” and its over-usage in pop music. WhenDJ Baby Duff heard the track, she didn’t react at all. She doesn’t enjoy the sound of music, but John knew exactly what to do, and had her inject it with some puppy energy – very much inspired by Duff’s love of Baltimore Club music.
The music video for “100% Baby” was a collaboration with animator Sqott. John started following his Instagram after they both met in the East Village years ago. John says of their partnership on the video: “He creates the wildest animations – all very similar in style to “100% Baby”. We didn’t want the video to be too sexy, cause she’s so young (Baby) – and so his colorful, larger than life style really felt like a natural fit.”
In terms of making the video, Baby met with dog trainer Kirstin McMillan who helped get her back in shape after putting on a few pounds during the first month of quarantine. Photographer Davide Laffe was then brought in to capture her best angles as she worked and won over everyone on set. The footage was then sent to Sqott, who worked his magic.
“100% Baby” will be available on all the usual platforms tomorrow, March 19th, and you can check out the video below. You can also keep up to date with John Duff by giving his page a like on Facebook or following him on Instagram.
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