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PREMIERE: GERLE Gets Deep In New Single, ‘Crush Gone Wrong’

Gerle is a California-based indie-pop artist who has an incredible musical journey behind her and in front of her. Gerle’s influences hail from the likes of Robyn, Miley Cyrus, and Madonna, but her sonic quality is unique and effervescent all on its own. She is unapologetic, vulnerable, and unafraid to be herself – all the best and most badass qualities to have. 

Growing up touring on the road with her mother, Gerle adapted her natural talent to help her craft her own musicality and artistry. As she grew older, music became a space of healing and fulfillment of loneliness for Gerle. She used music to cure and repair, which led her to find themes of heartbreak, truth, and love in the songs she creates now.

“It’s not the typical love song even though it started from a somewhat normal place of good old-fashioned unrequited love. But I wanted it to be darker and somewhat creepy, while also sounding sincere and sweet, because (in the song) she truly believes they are going to be together. I think, nowadays, social media plays a giant part in a normal person feeling like/becoming a creeper. We have all done it, whether it’s a friend, an ex, or a celebrity, we all check up on people. You don’t have to show up at someone’s door or hide in the shrubs in their backyard to be a stalker nowadays. Just head to their Insta profile and they basically give you a front row seat. And I think having that platform, where we know we can see anything, anyone, anytime, and it’s their version of the truth, which is usually bullshit, can turn any normal person crazy. So, am I normal or totally nuts? You’re gonna have to listen to the song and see for yourself!”GERLE explains

Her latest single, “Crush Gone Wrong,” speaks entirely to these themes of heartbreak, truth, and love. When an artist takes the bold leap to discuss topics such as love or fiery desire, only two outcomes can follow: The song either loses its charm in its mediocrity, doing nothing other than regurgitating a familiar story. If not, however, it reinvents the wheel entirely. So what about “Crush Gone Wrong” is so striking that it turns our expectations of finding love upside down? The answer isn’t so much in the question of who we love but instead focuses on how we love. 

Gerle’s lyrics are packed with just as much social commentary as there is musicality. “Crush gone wrong / Wasn’t meant to last this long,” Is a nod towards the modern dating culture witnessed over the last decade when Tinder and other dating apps first made their debut. Non-committed, undefined relationships spawn and flicker in the snap of a finger when two lovers establish interest but fall short of further intention or commitment. Gerle’s justification: “It’s too much trouble to fall in love,” and shortly she reminds us “this is not a love song” before diving back into the unforgettable leap of the main hook.

Gerle lyrically employs contrast between the verses and choruses that are stitched together seamlessly by her angelic voice. After her jaded view of love in the choruses, her verses immediately take a left turn, confusing us with her intensity towards her subject. As is with any Gerle song, the production is always top of the line, yet still chooses to serve the song itself before anything else. 2021 would be falling short of respecting Gerle if it didn’t admit that she revealed things about our own love quest we were too afraid to do on our own. 

Gerle’s music has propelled her successes, and rightfully so. While it is more about her imagination and craft than her accomplishments, Gerle has had quite a career with many highs. She was the Fresh Face of the Grammy Foundation and appeared in the documentary sponsored by Herbal Essences and Neutrogena and walked the red-carpet event for them at the awards show. Additionally, Gerle had 3 remixes in the top 5 on the upfront club charts in the UK and the Cool Cuts Charts and had her single spun on stations such as Gaydio, Kiss FM, Wideboys, and the Andi Durrant show.

Gerle has had her songs featured on wildly popular shows such as Jersey Shore, Married to Medicine, and Snooki and JWoww. The performer was also a featured guest on RuPaul’s Drag Race, and her music has been praised on social media by moguls Paris and Nicky Hilton.

Gerle has also had previous singles reach as high as #53 on the Billboard charts, only adding to the admiration and acclaim she has received.

She works in tandem with Grammy-award-winning producer ToneDef (Santana, Green Day, Briston Maroney) to write and produce her singles, and together the two have created an ethereal and original sound to embody who Gerle is.

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The pop songstress has released her singles “Drown You Out (Acoustic)”, “Shadows, Shadows (Stripped)”, “Head in A Bottle, Head in A Bottle (Stripped)”, “DLMD”, “DLMD (Stripped)”, and most recently “Worst Song Ever,” followed by her new single “Crush Gone Wrong.”To keep up with Gerle, follow her on all social media platforms at @iamthegerle or at www.iamthegerle.com.

Author

  • Nicholas Daniel Liddle

    Nicholas Liddle is an Entertainment Journalist and PR Student. Nicholas covers all the latest music, celebrity, and Pop Culture news.

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