Montreal-based retro-pop artist Annabel Gutherz has been drawn to the arts from a young age. She found solace in a range of creative endeavors, like acting, writing, painting, drawing, sewing and, of course, singing. Fast forward through the years and she’s still a creative spirit through and through, and has been making waves in the music world since she released her first single, “Legends,” a philanthropic song whose proceeds are donated to education-based charities in North America, in 2018. After spending the past few years honing her craft at Berklee College of Music, Annabel is now preparing to release her debut album, Loose Ends, which was co-produced by Dominique Messier, a long-time band member for Céline Dion and owner of Studio Piccolo in Montreal, Quebec. Prior to dropping her album however, she’s teasing what fans can expect from the collection via her latest single “Wild Side”, the video for which PopWrapped are delighted to premiere.

“Wild Side” is a song about taking a leap of faith in an attempt to live life to the fullest, unconfined by fears and insecurities. It’s a beautiful and empowering message. The accompanying music video — which Annabel filmed and edited herself — radiates the same high-spirited and positive vibes. 

She says of the concept and creative process behind the visuals: “While still under lockdown orders in Canada, I decided to pursue a simple and forgiving concept for the ‘Wild Side’ music video that I could film and edit from home. I opted to emphasize the psychedelic soundscape of the song by having kaleidoscopic and experimental imagery throughout the piece. I had an absolute blast putting together this music video!”

Check out the “Wild Side” music video below and for more information on and to keep up-to-date Annabel Gutherz by following her on Instagram, Twitter, Facebook and TikTok. Header photo credit: Marla Gutherz.