That sea of blue and red in England’s Lake District was not an illusion - 867 fans dressed as Superman for the Kendall Calling festival, breaking a world record for the most costume-clad fans gathered in one place. The previous record had only 556 fans, a pittance compared to the new gathering number.
Costume experts Escapade organized the event as an attempt to raise money for Help For Heroes, a charity geared to assisting injured servicemen and their families.
In fact, the company provided hundreds of Superman costumes free of charge to encourage participation.
Guinness World Records adjudicator, Terje Purga, stated: “This has been a truly super record attempt and I’m pleased to see so many budding Clark Kents making an appearance at this weekend’s festival.”
“I can confirm that Escapade have been successful and established a new Guinness World Records title for the largest gathering of people dressed as Superman.”
Escapade director, Bhupendra Maisuria continued: “We were stunned by the incredible reaction of festival goers who really took up the mantel and joined us to break the Guinness World Records title.”
“Our thanks go out to all the Supermen who took part in our successful record-breaking attempt.”
A spokesperson from Help For Heroes thanked the fans: “Help for Heroes is all about ‘doing your bit’ and we are delighted to have had the support of Escapade and this fantastic Guinness World Record attempt to get the largest gathering of people dressed as Superman.”
The music festival lasted three days and boasted such bands as Public Enemy, The Charlatans, Primal Scream, and Basement Jaxx.