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Comics PopWrapped | Comics

DC Comics To Launch Young Readers Imprint

Elissa Smith | PopWrapped Author

Elissa Smith

Staff Writer
05/11/2017 5:11 pm
PopWrapped | Comics
DC Comics To Launch Young Readers Imprint | DC Comics

Everyone should know by now that comic books aren’t just for kids, but what about the titles that are geared at a younger audience? DC Comics is looking to make a serious mark in what children are reading with a brand new imprint aimed specifically at kids.

Very little is known about the upcoming imprint, which is due to launch next year. DC Vice President and Executive Editor, Bobbie Chase, has been put in charge of overseeing the Young Readers imprint alongside his similar roles with Wildstorm and Young Animals.

“DC experienced tremendous growth over the past year and by putting this new leadership team in place we are poised to continue the momentum that began with DC Universe Rebirth and DC Young Animal,” say DC Publishers Dan DiDio and Jim Lee, “We’re excited to work with this new editorial leadership team to explore new genres, reach new readers and ultimately grow our publishing slate to bring DC’s unmatched characters and stories to an even broader audience.”

Recently, DC Comics have found success with young female fans via their DC Superhero Girls comics. Not only do the comics appeal to a younger audience, but it encourages young girls to enjoy the medium, while previous marketing efforts may have excluded them. DC Super Hero Girls is a partnership between DC Comics, Mattel, and Warner Bros aimed at girls ages 6-12 that reimagines some of DC’s most famous female characters as young girls growing up and coming into their own. Given how successful this franchise aimed at girls has been, perhaps it is no wonder that DC Comics wishes to expand on that success with a younger crowd.


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