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Digital Doja : How The megastar is supporting girls who Code

When the technology meets creativity, it serves up a great deal of innovation, new art and advanced discoveries. Grammy-nominee and global superstar, Doja Cat, recently dropped a futuristic music video for ‘Woman’ – a song from her latest album, ‘Planet Her’.

But one of the most captivating complements to this release, is the partnership with Doja Cat and Girls Who Code (a non-profit tech organisation) debuting the “first ever” codable music video. With 24% of the world’s Computer Scientists being female, Girls Who Code is on a mission to inspire and close the gender gap in tech.

The organisation has reached over 500M folks through their campaigns, online resources and books and has served over 450,000 girls through programs, clubs and college activations.

The announcement was tweeted with much excitement, as the interactive experience allows for users to execute programmatic commands at different scenes and get their own customisable video link to share at the end.

CEO of Girls Who Code, Dr. Tarika Barrett shared a #MomJoke with her followers on how the experience was going for her.

In a Popwrapped sneak peek , here’s a look at the coding interface.

The first interactive frame gives users the opportunity to change the nail colour of the Queen (played by Teyana Taylor) in the music video.
Screenshot: Joel Nomdarkham/Popwrapped
The second frame allowed for the stardust to be changed. We opted for Blue Violet!
Screenshot: Joel Nomdarkham/Popwrapped
The final frame gave options to change the colours and numbers of petals to appear in the scene.
Screenshot: Joel Nomdarkham/Popwrapped

You can experience the immersive activation at dojacode.com

Here are some other excited coders checking out the interface.

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Author

  • Joel Nomdarkham

    Joel is a marketing and digital strategist from Kingston, Jamaica. Dubbed as the “Corporate Eccentric”, he bridges the gap between personal branding and corporate life. He spends a great deal of time mobilising online communities around causes such as DEI, Creator Advocacy and Global Marketing.

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