‘Brave'ly Moving Away From Gender Stereotypes, One Scottish Princess at a Time, Disney Pixar has decided to do.
While many were somewhat underwhelmed with Pixar’s first film offering with a female protagonist, it is no secret that Merida—the protagonist of Disney’s Brave—is a minor success story for female empowerment activists everywhere. Completely abandoning the concept of living up to previously set patriarchal standards, Merida embraces change and dares to be who she truly is: a free sprit bound by no one, not even a suitor chosen by tradition.
Now with that being said, it can only be a testament to truth when the notion of ‘sexifying’ (if you will) this courageous, natural beauty into a cookie cutter Disney princess was met with brutal backlash and rebuttal. Earlier this month, our favorite Scottish princess was revamped with a slimmer waist, new glittery dress and sash, removal of her iconic bow, a face full of make-up and a larger set of knockers (like a sordid cherry on top) in “honor of her coronation as a Disney princess”.
Luckily, Disney listened to the voice of the masses (sent via a Change.org petition with over 200,000 signatures at the time of “sexy Merida’s” removal) and quickly reinstated the standard Merida, wild tangles and bare face alike. A welcome change not a moment too soon considering the state of our younger girls and their fragile body image, an image that can be shaped by positive reinforcement that one is beautiful just as they are.
Now lets see if Disney can remedy their other boo-boos (cough blatant history of sexism/racism cough) and keep moving forward.