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Disney PopWrapped | Disney

Disney Continues To Dominate The Licensing Game

PopWrapped | PopWrapped Author

PopWrapped

@PopWrapped
06/20/2013 8:16 pm
PopWrapped | Disney
Disney Continues To Dominate The Licensing Game

Ben Patton
Staff Writer

Disney’s purchase of Marvel and also Lucasfilm, the latter of which was home to the Star Wars franchize, has greatly impacted the Disney Corporation, making it the heavy-weight champion in licensing. According to Comic Book Resources, “Last year, the media conglomerate generated $39.4 billion in retail licensing, and claimed a staggering 80 percent market share.

Once again the world’s largest licensor, Disney now boasts six of the Top 10 franchises, according to the International Licensing Industry Merchandisers’ Association: Disney Princess (No. 1), Star Wars (No. 2), Winnie the Pooh (No. 3), Cars (No. 4), Mickey & Friends (No. 6) and Toy Story (No. 8). Disney Fairies comes in at No. 11, trailed at No. 16 by Spider-Man.”

With new movies already in theaters and more in production from these franchises, Disney is well on its way to making a few more dollars from consumers this year- but just a few.

Which new franchise film are you most excited about: The Amazing Spiderman 2? Star Wars: Episode VII? Frozen?


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