Disney’s purchase of Marvel and also Lucasfilm, the latter of which was home to the Star Wars franchize, has greatly impacted the Disney Corporation, making it the heavy-weight champion in licensing. According to Comic Book Resources, “Last year, the media conglomerate generated $39.4 billion in retail licensing, and claimed a staggering 80 percent market share.
Once again the world’s largest licensor, Disney now boasts six of the Top 10 franchises, according to the International Licensing Industry Merchandisers’ Association: Disney Princess (No. 1), Star Wars (No. 2), Winnie the Pooh (No. 3), Cars (No. 4), Mickey & Friends (No. 6) and Toy Story (No. 8). Disney Fairies comes in at No. 11, trailed at No. 16 by Spider-Man.”
With new movies already in theaters and more in production from these franchises, Disney is well on its way to making a few more dollars from consumers this year- but just a few.
Which new franchise film are you most excited about: The Amazing Spiderman 2? Star Wars: Episode VII? Frozen?