Look out, scammers! Facebook is cracking down on fake news, promising that pages posting "hoax stories ... will now be banned from advertising" on the social media site.
This is the latest step in Facebook's fight against the fake news giant.
Or maybe we're just blind to the elephant in the room.
In a related blog post, the social media site said the ban will target “instances of Pages using Facebook ads to build their audiences in order to distribute false news more broadly."
According to associate professor David Carroll at New School, fake news has become a huge problem. It is "an endemic problem across a whole ecosystem so there is no silver bullet here, but it will contribute toward making it harder for people to exploit the system."
He went on to talk about Facebook's newest crackdown. While spreading fake news will profit certain individuals or companies, it can be hard for users to distinguish between truth and lies: "I don't think it is going to make the problem go away, but it is going to put a dent in it from being spread in news feed, assuming it is effectively enforced."
According to NBC, the "furor over fake news" gained significant ground after the latest presidential election.
Facebook started its move against fake news almost immediately, creating "a number of meaures to crack down on fake stories." Anything that even looks funny has to be "vetted by third party fact checkers."
According to Forbes, Facebook also plans to fortify its fight against fake news with a "Related Articles" feature. This will "help minimize the circulation and impact of false and misleading stories in peoples' news feeds."
“If a lot of people are talking about a topic, or if a third party fact checker has fact-checked an article, our research has shown that seeing these fact checker articles is really helpful to help people identify whether the news they are reading is misleading or false,” Facebook product manager Sara Su said in a phone interview. “It also gives them more context to help them make more informed decisions about what they read and share on Facebook.”
Something users may not know is that Facebook is constantly tweaking the News Feed algorithm, making sure that we can scroll through our memes and Game of Thrones photos without fear of falling for Aegon Targaryen clickbait.
Now can we please talk about the Night King burning down the Wall?