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Fashion PopWrapped | Fashion

Fashion Goes Digital: Gets A Web Series!

PopWrapped | PopWrapped Author


04/03/2013 4:36 am
PopWrapped | Fashion
Fashion Goes Digital: Gets A Web Series!

Tarra Matthews

Managing Editor

Fashion site is known for giving individuals a forum to post their fashion looks and gain a following while also inspiring others to explore the fashion horizons. It also integrates advertising by allowing people to tag clothing items and provide the Brandt’s site. Now the head of brand partnerships, Huan Nguyen has partnered with Lizzie Bennett Diaries’ executive producer Bernie Su to branch out into the web series world.

Lookbook (the show) explores the relationship between a blogger and a photographer, seemingly simple but oh so complex. The first episode of the web series is available to watch here:

The show creators describe it as a mash up of Cruel Intentions, Gossip Girl and The Devil Wears Prada. The cast includes familiar as well as fresh faces from the web, soap opera and Broadway worlds. The four main stars are: Neva McIntosh (The Cheer Channel), Kimberly Whalen (The Fantasticks, A Winter Rose), Daniel Romer (Young & the Restless) and Wes Aderhold (The Lizzie Bennett Diaries).

Each episode of the series is also sponsored by different fashion brands giving them a chance to show their lines off.

Episode 2 of the series goes live April 8th so be on the look out!

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