Paula Deen has lost another contract as a result of the “N” word controversy that combusted last week. She has already lost her contract with Food Network, and now, she can count Smithfield Foods to her list of failed endeavors. Smithfield specializes in the making and distributing of pork products, many of which boasted the Paula Deen name and brand.
Smithfield released this statement as an explanation for the termination of Deen’s contract: "Smithfield condemns the use of offensive and discriminatory language and behavior of any kind. Therefore, we are terminating our partnership with Paula Deen. Smithfield is determined to be an ethical food industry leader and it is important that our values and those of our spokespeople are properly aligned."
Deen has her hands in so many ovens that it’s hard to keep up, but many of the other companies she’s in business are taking the “let’s see what happens after this dies down” approach.
QVC, the home shopping corporation, sells Deen’s collection of cookbooks and cookware has released a statement to E! stating that: “QVC shares the concerns being raised around the unfortunate Paula Deen situation. QVC does not tolerate discriminatory behavior. We are closely monitoring these events and the ongoing litigation. We are reviewing our business relationship with Ms. Deen, and in the meantime, we have no immediate plans to have her appear on QVC.”
And the hits just keep on coming… Deen’s publishing company, Random House, Inc. are adhering to the same “wait and see” method. Stuart Applebaum, a Random House, Inc. spokesman stated: “We are monitoring the situation closely. At present, the book remains on course for its fall publication.” The book he is referring to is, unfortunately (or, perhaps ironically), titled Paula Deen’s New Testament: 250 Favorite Recipes, All Lightened Up, and is currently scheduled to be released on October 15.
Deen was scheduled to appear on the Today Show last week to talk about the controversy with Matt Lauer. However, Deen said she was “physically not able to [attend] this morning” as the “pain has been tremendous that I have caused to myself and to others” in an apology video that she released. That appearance has been rescheduled for Wednesday.