Kickstarters seem to be the hot new thing for musicans and actors to raise funds for new projects and a way to give back to fans.
Everyone from Kristen Bell, whose venture to raise $2 million to make the new Veronica Mars movie hit its target within an amazing 10 hours, to Criminal Mind favourite Shemar Moore who wants to make a lovely little rom com. However, not everyone can have the phenomenal fan response of Bell, as Girls star Zosia Mamet discovered. Mamet, who is the daughter of writer David Mamet, wanted to shoot a music video with her folk-rock band “The Cabin Sisters”, which also contains her sister Clara as a member.
The Kickstarter goal was $32,000, and as Zosia explained in the video for the project, “We love making music so much and would love to share that joy with you, the people who call themselves our fans. It’s also a way for us to get to know you better. Our music has been something we’ve kept to ourselves but we’d love to share it with you guys.” Well, it appears that the girls kept their music that well hidden that no one was really interested. The campaign finished on Sunday, and the band had raised less than 10% of their target, a paltry $2,783, and the most any one fan pledged was $100 with many only giving $1. Should a Kickstarter campaign fail, then the individuals who pledged the money get it all back, so Mamet and her bandmates won’t see a dime of it.
Zosia Mamet is not the first to have a campaign garner negative press . Scrubs star Zach Braff recently wanted $2 million to make the sequel to his 2004 film Garden State. He raised $1.5 million at first (the kickstarter has since finally reached its goal) and appeared to alienate many of his fans as they were wondering why he couldn’t fund it himself.
So if any more celebrities are going to be asking their fans for hard earned cash for vanity projects, they may want to heed the warnings failures such as Mamet’s provide.