That’s right! The Food Network is set to work with YouTuber and comedian Hannah Hart in an upcoming project. The untitled project, of which The Food Network has ordered a six-episode arc, is said to be a travel- and food-based series featuring Hart.
The series will show off and use Hannah’s skills in growing large online and social audiences. The series will also be accompanied by online videos and will utilize social media platforms including Facebook, Twitter, Snapchat, Instagram, and The Food Network website.
Hannah Hart is no stranger to food, as she rose to YouTube fame with her own cooking series, My Drunk Kitchen. Beginning in 2011, MDK‘s format includes a cheeky couple of drinks indulged and cooking tips shared. Since then, her YouTube channel has accumulated over 2.5 million subscribers and nearly 248 million views in total. She is also a New York Times Best-Seller for her first book, My Drunk Kitchen: A Guide To Eating, Drinking and Going With Your Gut and has a second book coming out later this year, entitled Buffering. She has also starred in movies such as Camp Takota, Electra Woman And Dina Girl and the upcoming comedy Dirty 30, starring alongside fellow YouTubers Grace Helbig and Mamrie Hart.
Food Network is the latest television outlet to seek opportunity in the YouTube community. Networks including E! (The Grace Helbig Show), MTV (Todrick) and even Netflix (Haters Back Off) have all reached the YouTube community and their fans.
“We share the same mission Hannah has built her own brand success on, creating engaging and entertaining content for our viewers,” said Kathleen Finch, chief programming, content and brand officer at Food Network owner Scripps Networks Interactive. “The deep connection viewers of all ages, especially millennials, have to food and food-adjacent content makes Food Network the perfect place for Hannah to continue to explore her own food adventure, and we are excited to see all that comes from this organic convergence of the digital and television landscapes as we continue to deliver (together) what audiences are craving.”
The series will be produced by Morgan Spurlock and Jeremy Chilnick’s Warrior Poets alongside Hart, herself. Hart is represented by UTA and Linnea Toney, who oversees development at Hart’s Harto Media. The series will start production later this summer.
What are you most excited for in Hart’s new show? Let us know in the comments below!
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