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Current Events / Lifestyle PopWrapped | Current Events

Hershey's Gold: Chocolate Company Offers First New Bar Variety In 22 Years

Zachary Jaydon | PopWrapped Author

Zachary Jaydon

11/02/2017 7:13 pm
PopWrapped | Current Events
Hershey's Gold: Chocolate Company Offers First New Bar Variety In 22 Years | Hershey's Gold
Media Courtesy of Hershey Company

The first new candy bar in over 20 years to carry the Hershey's name will hit store shelves next month. The Hershey, Pennsylvania-based chocolatier says Hershey's Gold will hit stores on December 1st.

Hershey's Gold Premiers Next Month

Hershey's described it as a "caramelized cream bar embedded with salty peanut and pretzel bits." Hershey's says the new candy is a direct response to trends that it says show "the rising popularity of crunchy multi-textured candy." The original Hershey's chocolate bar was released in 1900 and was followed-up by a special dark chocolate variety, nearly four-decades later, in 1939.

Hershey's Gold will be only the fourth bar for the brand and the first new one since Hershey's Cookies 'n Creme was introduced, 22-years ago, in 1995.


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