Moving from Graphic Designer in Jamaica to becoming an Adobe Global Creator is not a common move. But with artistic skills spanning 10 years, this has brought Natasha Cunningham’s work to the eyes of Netflix and Amazon Publishing. 

PopWrapped grabbed some virtual coffee with Natasha. Here’s how she’s making her move as a woman in tech. 

What’s a typical day like for you?

I wish I could give a picture-perfect answer, but if I’m being honest, my typical day starts with a string of loud wake-up meows from my cat. Breakfast is usually the most convenient beverage available – either matcha tea or tap water. There’s no yoga or meditation, unfortunately, as I jump right into checking e-mails and admin stuff.

After lunch is when my actual art and design work starts, which most times carry on into the night. I will take occasional undeserved breaks throughout the day to watch my favourite YouTubers and destroy my opponents in online Ludo, aka Ludi. (Hit me up if you want to lose).

What drew your attention to the world of design?

I am a daughter to Artisans, so art was always a priority in my life. I started taking an interest in graphic design during high school when I was exposed to books on the topic and constant visits to The Edna Manley College of the Visual & Performing Arts (leading art institute in Jamaica). 

How would you describe your style of design?

My style is always changing. However, there are elements that are always prominent such as the exploration of texture, layering, and the use of botanicals.

You live in Jamaica. Does that influence any of your creative ideas?

Yes, very much. The culture, landscape, people, history, art, literature, flora, and fauna are among things that I pull reference from and I hope to continue to do this with more intention.

Which of your pieces holds the most significance?

The artwork I created for Photoshop’s 2022 Splash Screen. This collaboration has been the highlight of my career and it holds so much significance and pride, not only for myself but for Jamaican and Caribbean creators.  

How did you land the role of Adobe Global Creator?

I would say that consistently sharing my work on Instagram led to my connection with Adobe. I’m extremely grateful to be included in their Global Creator series.

How do you stay motivated to produce so much work?

The simple answer is that I love what I do. There are times that the passion dies down and I will experience burnout, but I’m always creating, even at my lowest.

What is your advice for other women in tech and design?

Explore value, firstly yours. Be honest with yourself. Always strive to increase your value and always remember that yesterday’s price is not today’s price.

Connect with Natasha on social media @aboutnatlife and check out her work and collaborations.