The French fashion label has confirmed that Robert Pattinson has been named the new face for their new campaign.
The Twilight hottie signed a $12 million deal with the label to promote new men’s fragrance.
“Today we are excited to announce that he will join the privileged circle of Dior faces,” the announcement stated. The campaign is currently being broadcast in the UK and Asia.
Pattinson joins an elite list of actors who have been faces of Dior, including Jude Law, Natalie Portman and Charlize Theron.
The British actor shows preference for the brand by wearing many of Dior’s pieces on the red carpet.
“Rob likes the brand,” a source told E! News at a signing last year. It sounds like he is a perfect match for the campaign. What do you think?