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Television PopWrapped | Television

Why The Internet Is Obsessively Watching This Norwegian TV Show

Amy Jereb | PopWrapped Author

Amy Jereb

05/27/2017 6:24 pm
PopWrapped | Television
Why The Internet Is Obsessively Watching This Norwegian TV Show | Skam
Media Courtesy of NRK

I think everyone knows the feeling of excitement when a new movie trailer is released for a loved franchise, or a hyped interview is posted with your favorite celebrity. Now imagine that feeling, but it could occur at any moment throughout your week, at any time.

This is largely why Skam, the Norwegian television show, has become so popular. The premise of the show is a narrative of high schoolers in Norway suffering the ups and downs of adolescence. It covers their week in real time. Say the characters party on Friday night. The clip of their actions is posted to the show’s website on Friday night. The kids' text messaging conversations and social media posts are also visible on the website, making Skam an interactive, realtime experience for the audience. In Norwegian, “skam” means “shame” and the program is definitely covering topics considered shameful by society.

The Norwegian America

The show is incredibly realistic because of this, as the program’s team is unafraid of any teenage topic. Most viewers, including myself, have never seen a high school drama which so accurately depicts this stage of life. Each season of Skam stages a different friend of the group as the protagonist. Therefore, since its birth in 2015, the program has been able to cover all kinds of teenage problems. From falling out of love, to falling in love, to self image, to racism, to internalized homophobia and the coming out narrative, Skam has done it all.


The actors and actresses themselves are novel for a teenage show because they are actually teenagers. While shows like Riverdale, The 100, The Fosters, and many more are using 20+ year old actors to depict youths, Skam actually hires talent of the correct age. On top of this, they also do not hide the actor’s acne or bed head (in morning scenes) and create a fantasy of what teenage years should physically look. Instead, characters who have just woken up are bare faced, and pimples are openly shown. It’s novel considering the heavy management of teen appearances seen in other programs worldwide. Other scenes stray from caking the talents’ face with makeup, and refrain from disrespecting realism. Only in party scenes or on important occasions do the characters really layer on cosmetics, as would most teens.

The popularity of the show is hard to wrap your head around. I have seen testaments to the popularity online, ranging from teachers interrupting their own lessons to watch new clips, to party music being turned down and party-goers shushed to watch the released footage.


But how did a show only available in Norway become so popular? Well, the Internet is a beautiful thing. Although the show is only released in Norway (and in Norwegian), a subcommunity of Tumblr has changed this. A group of wonderful Norwegian's, purely from the goodness of their hearts, subtitle the episodes and upload them to Google Drive or similar sites to be downloaded by foreign fans. Due to this community of Norwegian viewers, Skam now has fans all over the world.

The show is written, directed, and generally managed by Julie Andem. One of her tactics for keeping the show so real is not letting the young actors and actresses participate in interviews. Partially for their privacy and partially to keep the characters feeling realistic, she does not want to have their own youths ruined by prying fans or the characters’ motivation to be revealed. Andem revealed on Instagram that the current season is, sadly, to be the final one. 


I don't remember who it was that asked me, but it was very early on, during a shoot for the first season. "How big do you think this show is going to be?", one of the actors asked me, a little skeptically. We were standing in the schoolyard at Nissen High School, a small, low budget production crew, one photographer, the sound engineer and me. "Who knows, but I think we should aim for world domination", I said. We all laughed, 'cos I was obviously joking. None of us understood then how big Skam would turn out to be. This experience has been completely unreal, and a joy to be a part of. Skam has been a 24/7 job. It has also been amazingly fun to work on, and I really believe that has given the series a unique energy, and ensured that Skam continues to surprise and entertain. We recently decided that we won't be making a new season this fall. I know many of you out there will be upset and disappointed to hear this, but I'm confident this is the right decision. Please don't be sad, dear SKAM fans, the coolest fan base on earth! I'm moved by you all each and every day. The way you keep up with and defend Skam. The way you look for clues, interpret and analyze everything you see. If you only knew how I contort my brain to keep you on your toes. I'm touched by all that you share, and the way you look out for each other. Many people have asked me what aspect of working on Skam has left the strongest impression on me. you left the strongest impression. The comments under ”Vært litt spess i det siste” still make me *cries in Norwegian* A heartfelt thank you to all of you. I'm going to miss you when SKAM is over. But first. Are you ready for Sana? Cuz shits bout to go down yo

A post shared by julieandem (@julieandem) on

Overall, Skam has changed the game. The real time, interactive nature of the show gives a new standard for teen drama. Other networks better step up their game, or viewers all over the world will fully ditch other programs for Skam.


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