The Streamy Awards, presented by Dick Clark Productions and Tubefilter and held annually in Los Angeles, California, honor the best in online video, including directing, acting, producing, and writing. This year, the Social Good Category is departing into its own show. Tubefilter has partnered with Lou Raiola and his company Force Multiply to launch the Purpose Awards, a ceremony that will be held in the week leading up to the Streamys.
Created and produced by Force Multiply, the Purpose Awards has been created to recognize and honor the social influencers, brands, and companies who are using social media and online video to make a difference in their communities and positively impact humankind. "We look forward to joining Tubefilter in not only honoring and celebrating the great work of these new stars, but also inspiring others to take action and make meaningful impact themselves," Lou Raiola said.
Expanding on the Social Good Category of the Streamys, the awards will include six categories:
Campaign: Multi-platform campaign to raise awareness or funds for a cause with tangible results.
Creator: Outstanding humanitarian efforts (funds raised, impact, audience engagement) over the past year.
Company or Brand: Honoring a company or brand for its commitment to a non-profit or NGO to achieve measurable social impact.
Nonprofit or NGO: Honoring a nonprofit or NGO for achieving a measurable social impact utilizing one or more creators.
Uniter Award: Honoring the collaboration of three key stakeholders – creator, company or brand, and nonprofit – who united together to multiply their collective social good efforts.
Legacy Award: Creator whose sustained humanitarian efforts go beyond a single campaign or promotion. The honoree embraces an ongoing commitment to utilize their community of fans to drive social change.
“The Purpose Awards @ the Streamys are a wonderful opportunity to recognize and celebrate the extraordinary work that is coming out of the creator community,” said Ad Council President and CEO Lisa Sherman. “Creators connect with their audiences on such a personal level and we have seen the transformative impact of their content on issues such as bullying prevention, autism awareness and diversity and inclusion.”
Submissions for the Purpose Awards are now open at the Streamy Awards website and close on Friday, June 9, at 11:59 pm PT. Nominations are to be announced this summer with the ceremony taking place before the 7th annual Streamy Awards on September 26.