The Weeknd rides in style for his 27th birthday. The young Canadian celebrates by uploading a music video for his song "Reminder," but he and his Lamborghini are not the only ones featured. His other friends and collaborators join the party, too.
Artists like Travis Scott, A$AP Rocky, French Montana, and Drake are just a few of the musician's star-studded guests. They rep The Weeknd's XO as much as his own fans, but their no strings attached support is surprising. Not one artist sings or raps in "Reminder;" they just party with The Weeknd and his XO crew.
"Platinum off a mix-tape, sipping on that codeine/Pour it in my trophies, roll until my nose bleed/I'll keep on singing while I'm burning up that OG," croons The Weeknd.
As he is singing and stunting, the Red Solo Cups, private jet, and cameo appearances are the background noise to a much louder message. He is finally successful, even if he has to "remind you again."
The musician garners worldwide critical acclaim, accolades, and achievements. However, his new heights are not without a few falls. His first studio album is a commercial dud. According to a Complex article, the body of work is an unexpected disappointment.
"The Weeknd landed at No. 2 selling 95,000 of Kiss Land. The Toronto artist barely missed the top spot ... as Keith Urban beat him out by selling 98,000 copies of his latest album Fuse," the article reads.
While the failure is unfortunate, The Weeknd views it as motivation. He grinds even harder, so he can achieve the stardom he has now. After two years, he releases his second studio album, and the compilation sings a much different tune than Kiss Land.
"Beauty Behind the Madness ... starts with a whopping 412,000 equivalent earned in the week," according to a Billboard article. The Weeknd's star keeps rising, though. In 2017, his future is burning even brighter.
His "Reminder" is more than a song for car rides and nightclubs; it serves as a public service announcement. The Weeknd is here to stay, whether people want to party with or without him.