The twitterverse is a unique and diversified place with topics ranging from what you had for breakfast, your pet peeves, a source for news, to a powerful marketing tool. I mean really who doesn’t tweet these days? More importantly people are actually paid to tweet (where can I get me a job like that?!). There are some pitfalls to being a professional tweeter, let’s take a look at poor Phil Hardy.
Hardy had been working for Congressman Raul Labrador manning his twitter account. Like the rest of us Hardy was live tweeting the Super Bowl and was entranced by the 2 Broke Girls ad (I’m assume Kat Dennings played a large part in the distraction) and posted his reaction “Me likey Broke Girls”. However this tweet was not sent out on personal account, but on the account that he maintained for Labrador. He quickly realized his error (I mean even I forget what I’m doing when I see Kat Dennings sometimes) and the tweet was deleted 14 seconds later.
Innocent mistake right? Not so much, Hardy was fired for the inappropriate tweet. After only existing for 14 seconds how many people could have seen the tweet? Well this is where technology will get you. There is a site, Poltiwoops, which archives deleted tweets by politicians. Let’s talk about a niche audience, but regardless the tweet was up long enough for it to be recorded. Poltiwoop was quick to showcase the tweet proclaiming “For Rep. Raúl R. Labrador, the most memorable moment seemed to come during an ad for CBS’s 2 Broke Girls involving a stripper pole, clothes being ripped off, and a cherry being seductively consumed.”
Paul Hardy had been working for Labrador since 2010. Personally, I don’t think one wrong tweet should result in a job loss. Especially after it was immediately removed. How many people have accidentally tweeted on the wrong account? Hopefully Hardy will be able to redeem himself, maybe Max and Caroline can hook him up with job.
Check out the ad Paul was tweeting about: