If you’re a Twitter user, you’ve more than likely seen the ‘something’s wrong’ blue whale pop up on your screen at least once.

Well, earlier this week, a 42-foot-long blue whale was found stranded on a Mumbai beach in the Revdanda region, and rescuers launched a ten-hour-long effort to help the marine mammal; sadly with no success, and Twitter users were the among the first to comment.

Images of locals standing atop the whale were shared, along with messages of disgust at their behavior.

How idiots at Alibaug beach near Mumbai treated a beached Blue Whale that cdn't be saved. (Photo via @Anjali_Lukose). pic.twitter.com/Ty27MxzVxi

— Shiv Aroor (@ShivAroor) June 25, 2015

Chief conservator of forests N. Vasudevan, said of the incident:

“It is unfortunate that this blue whale was stranded in the shallow sea and eventually died”.

The female whale was later buried on the beach as social media users continued to vent their horror at the mistreatment surrounding the mammal.

Twitter user @NSDahiya wrote:

https://twitter.com/NSDahiya/status/615121823642955776

Sadly, the whale is not the first mammal to die ashore in the area in recent times. Another whale was found dead two months ago, while several dead dolphins have also been found around the Mumbai coast. This latest death has increased calls for locals to start taking better care of the vast, thriving world around them with activist D. Stalin declaring:

“Our waters are rich in biodiversity…we must take care of our environment.”