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White House Plans Star-Studded Social Media Obamacare Campaign

PopWrapped | PopWrapped Author


07/23/2013 8:28 pm
White House Plans Star-Studded Social Media Obamacare Campaign

Brittany Goldfield Rodrigues

Staff Writer

Entertainment personalities are using their powers for good, involving themselves in a new campaign for Obamacare. The plan, concocted at the White House, is aimed towards educating young people about the new health care law.  Many entertainment figures, such as Jennifer Hudson, Amy Poehler, and Kal Penn, are taking part in promoting awareness. The personalities recently met at the White House to discuss the campaign.

Variety reports that the campaign will include celebrities and Hollywood figures promoting theAffordable Care Act through messages on social media, as well as video clips. A White House official acknowledged that celebrities have wide reach through social media due to their large fan bases.

President Obama himself stopped by the meeting hosted byWhite House Senior Adviser Valerie Jarrett. Law health insurance exchanges will open on Oct. 1, with emphasis put on the involvement of young people who are first-time insurance purchasers.

Other meeting attendee’s included Mike Farah of Funny or Die, Oprah Winfrey representatives, Alicia Keys, Jon Bon Jovi, and even Daniel Kellison of Youtube Comedy.  Both Funny or Die and Youtube already have comedic web videos in the works. The whole concept behind this campaign strategy is to reach out to a younger audience using social networking and other pop culture outlets.

Leading the effort are Ortner, Roberts and Penn, the co-chairs of the White House’s Entertainment Advisory Council. Ortner and Roberts were also the brains behind the coordination of entertainment figures, social media, and other media strategies during Obama’s reelection campaign.

Ortner addressed how those opposing the health care law are still fighting what he explained as a “misinformation campaign about what the law will do.”

“The solution is earned media and authentic social media with context,” Ortner told Variety.

The campaign’s target demographic is roughly 18-to-35 year olds.


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