A Great Big World are preparing to drop their sophomore album and have now premiered the video for the Futuristic-assisted lead single, "Hold Each Other".
A Great Big World Drop Music Video For “Hold Each Other”
A Great Big World are preparing to drop their sophomore album and have now premiered the video for the Futuristic-assisted lead single, “Hold Each Other”.
A Great Big World, aka Ian Axel and Chad King, rose to fame with the heartbreaking, Christina Aguilera-assisted “Say Something” and are now preparing to release their sophomore record. The duo has now kicked off the era with the Futuristic-featuring “Hold Each Other”, which now has a music video to go by.
The track serves as one of the band’s casual uplifting, piano ‘n’ beat kind of tunes, with beautifully-sung lyrics and a great rap verse adding to its flow. Directed by Marc Klasfeld, the accompanying visuals find the two bandmates of A Great Big World taking a walk through the city in total black and white, before they spread happiness and love with their tune and everything slowly gets colorful. Eventually, the whole town is in color and it all ends positively with a human-shaped heart. If anything, the clip definitely fits the empowering message of the song!
“Hold Each Other” serves as the lead single to be lifted from their forthcoming, sophomore studio album, Won’t Stop Running. A Great Big World are expected to release the record on November 13 and it will be a follow-up to last year’s Is There Anybody Out There?. For the time being, take a listen to their new single below, along with giving the music video a look.
