Clare Sidoti
Staff Writer
Rumours continue to fly that Apple will shortly be announcing their entrance into the wearable technology market with a smart watch, the ‘iWatch’, but CEO Tim Cook was not revealing anything at his recent appearance at the AllThingsD D11 conference held in Rancho Palos Verdes, California, last Tuesday 27th May.
In fact, not only did he not address the rumours, but he refused to provide details on any Apple announcements planned either for their annual Worldwide Developers Conference (WWDC) being held next month or for the rest of the year. What he did reveal was that wearable technology was “profoundly interesting”.
Cook described the growing market and the potential offered to developers, saying, “There are lots of wearables in this space now. The ones that are doing more than one thing, there is nothing great out there. There is nothing that is going to convince a kid that wears glasses or a band or a watch that is going to wear one”.
Cook added that there was still a lot of work to be done in this area and it was that that was exciting: “There are a lot of things to solve in this space. It is an area for exploration. It is ripe for getting excited about. There are a lot of companies in the space.” So is Apple one of these companies? All Cook would say is that he sees wearables as “a very key branch of the tree.” Apple fans, make of that what you will, though I’m thinking the WWDC should be very interesting next month.
He was asked about his thoughts on Google Glass, which he thought had merit but might have been a bit too limiting in terms of marketability. “I think it probably has more appeal to vertical markets. I think in terms of glasses. I wear glasses because I have to. I don’t know a lot of people that wear them that don’t have to. People who do wear them want them to be light and want them to be unobtrusive… I think from a mainstream point of view [glasses as wearable technology] are difficult to see. I think the wrist is interesting. The wrist is natural.”
Watch Cook’s appearance from the D11 conference below:
Definitely some interesting hints from Cook in that. Make sure you follow Popwrapped for some much-anticipated announcements from the WWDC 2013 conference (including a possible ‘iWatch’ one). The conference starts on 10 June.
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